Texas State University is set to gain significant national exposure through the recently announced Pac-12–USA Sports media deal. The agreement will broadcast 22 football games, 50 men’s basketball contests, and additional programming, giving the university’s athletic programs a high-profile platform.
University leadership hailed the development as a major win. They emphasized that the national coverage will raise the profile of Texas State’s teams, enhance recruiting opportunities, and strengthen its presence within collegiate athletics.
The exposure comes as Texas State prepares to join the Pac-12 Conference. Inclusion in the league positions the university alongside some of the nation’s most competitive athletic programs, while the media deal ensures its games reach millions of viewers across the United States.
Officials noted that national television coverage has a direct impact on university branding. By showcasing athletic talent on prominent networks like USA Sports, Texas State can attract prospective students, engage alumni, and build broader recognition for its academic and extracurricular programs.
The Pac-12–USA Sports agreement is part of a larger strategy to increase visibility and revenue for conference members. Texas State’s participation guarantees its games will receive consistent broadcast slots, giving fans across the country a chance to follow its teams throughout the season.
The deal is expected to enhance fan engagement. High-quality broadcasts will feature commentary, in-depth analysis, and highlights, allowing viewers to experience games as if they were in the stadium. Digital streaming and interactive platforms will also provide additional ways for fans to connect with the university’s athletic programs.
Athletic directors praised the opportunity, stating that television exposure helps student-athletes showcase their skills on a national stage. For many programs, increased visibility can lead to higher recruitment success and a stronger competitive presence within the conference.
The agreement also benefits Texas State’s football and men’s basketball teams, which will now compete under the national spotlight. Regular appearances on USA Sports channels will increase the profile of conference rivalries and highlight the performance of Texas State athletes against top-tier opponents.
University leaders emphasized that the media deal aligns with broader institutional goals. In addition to athletics, national exposure can support fundraising, sponsorships, and community engagement initiatives, creating a positive ripple effect across the campus and beyond.
Pac-12 executives highlighted that Texas State’s inclusion enhances the conference’s footprint. By expanding into new regions and showcasing a wider array of teams, the league strengthens its appeal to fans, broadcasters, and advertisers alike.
The partnership between the Pac-12 and USA Sports ensures that Texas State’s games are part of a comprehensive schedule featuring live broadcasts, pre- and post-game coverage, and special features. Fans can look forward to immersive coverage that highlights key matchups and player performances.
As Texas State prepares to compete in the Pac-12, the media deal reinforces the university’s commitment to elevating its athletics program. National exposure can also foster greater community pride and engagement among students, alumni, and supporters.
With this broadcast opportunity, Texas State joins other conference members in gaining significant media attention. The visibility provided by USA Sports is expected to contribute to the university’s long-term growth and competitiveness in NCAA athletics.
The agreement demonstrates how strategic media partnerships can transform collegiate sports programs. By leveraging the Pac-12–USA Sports deal, Texas State University positions itself for broader recognition, enhanced recruitment, and increased engagement among fans nationwide.
Overall, the deal provides a major boost for Texas State University, combining athletic competitiveness with national media exposure. As part of the Pac-12, the university is set to benefit from consistent broadcast coverage, fan engagement, and enhanced visibility in the college sports landscape.
