Reddit has overtaken TikTok to become Britain’s fourth most visited social media site.
The platform now reaches three in five UK internet users, up sharply from a third in 2023.
Figures from Ofcom show Reddit’s growth has been strongest among 18- to 24-year-olds.
More than three-quarters of that age group now use the site.
A major factor has been changes to Google search algorithms, which now prioritise forum-based content.
Reddit has also benefited from AI training deals with Google and OpenAI.
The platform is attracting users seeking human-generated advice on topics like skincare, parenting and sport.
More than half of Reddit’s UK users are women, with gen Z women forming a fast-growing segment.
UK-based communities on pregnancy, parenting and football have expanded rapidly.
Discussion around the Premier League and women’s football has seen especially strong growth.
Reddit executives say its appeal lies in unfiltered discussion rather than polished AI-generated answers.
